Summer is a good time to review, revise and reinvigorate your marketing plan. Effective marketing techniques are crucial to attract families and establish a strong reputation. Here are five steps to get started:
- Identify Your Target Audience: Determine who your ideal clients are. Consider the age range of children you will care for, the location of your business, and the specific needs of families in your community. Tailoring your marketing efforts to this audience will make them more effective.
- Create a Professional Website: A well-designed website is essential for showcasing your services, staff qualifications, and facilities. Include testimonials from satisfied parents, detailed information about your programs, and an easy way for prospective clients to contact you or schedule a tour.
- Leverage Social Media: Use social media platforms like Facebook, Instagram, and Twitter to reach potential clients. Share engaging content, such as photos of daily activities, educational tips for parents, and updates about your child care center. Regular posts can help build a sense of community and trust. Always remember to secure written permission from parents to post photos of participating children.
- Network Locally: Connect with other local businesses and organizations. Attend community events, join parent groups, and partner with local pediatricians and schools to spread the word about your child care services. Personal recommendations can be very powerful.
- Offer Special Promotions: Attract new clients with special promotions, such as a discount for the first month, referral bonuses, or free trial days. These incentives can encourage families to choose your child care center over others.
Hey Providers! School is out for the summer! Make sure to update your Provider Profile at Child Action, Inc with any changes to your program such as hours of operation, new activities, or facility improvements to help parents choose you as their child’s provider. Call us at 916-369-0191 today and ask for the Resource and Referral Department.
By following these steps, you can effectively market your new child care business and attract families who will benefit from your services. For more helpful tips, refer to our Child Action, Inc handout, Marketing your Child Care Business.